Social Marketing: the Kind Act

I had the opportunity to join Emily Greene, Chief Creative Officer at Viva Creative in interviewing exceptional Chief Executive Officers about marketing innovation.  One of them is Daniel Lubetzky, CEO of Kind. Daniel is a serial social entrepreneur who embodies how social marketing coupled with audacious innovation can drive brand differentiation and growth.  Daniel talks about being true to the brand, packaging included. He describes the marketing process as moving from creative to skeptical to evangelist. For him, social media is creating a movement of Kind acts. Check out his interview in this video. Enjoy