Who We Are
Jocelyne Attal, CEO, is a global marketing innovator. She has led transformational and profitable growth initiatives for iconic brands and portfolio companies. She is the founder of JAGENCY, a strategic marketing consultancy based in New York and operating globally. JAGENCY advises executive leadership teams on growth strategies and operational implementation. JAGENCY provides strategic marketing, brand transformation and best practices for execution for Fortune 500, venture capital, private equity companies and nonprofit. JAGENCY offers marketing teams unique strategic and integrated marketing workshops, named JAGENCY Studio, to increase performance and accelerate execution.
Previously, Attal held leadership positions at IBM, Novell, and Avaya. At IBM, she was VP of Marketing for WebSphere and was the driving force in making WebSphere a leading brand in the industry. As Chief Marketing Officer of Avaya, Attal led all Marketing functions and Corporate Communication through 16 quarters of profitable growth. Attal has been a keynote speaker at the ANA and Marketing Conferences worldwide. She has been recognized by the World Economic Forum, which named her a Global Leader of Tomorrow.
Our Partners have unique skills and expertise in portfolio management, marketing strategy, integrated marketing, digital engagement, real time business intelligence, metrics and measurement and 360 communication.